How Color Schemes Affect Your Website & Visitors
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Web & Ad Design Color Schemes
How The Psychology of Color Affects Web & Marketing Audiences

Revised December 13, 2017
Originally Published August 20, 2008

Color choice is an important factor when it comes to brand development or marketing collateral. Choosing a color scheme can greatly affect the success or failure of an advertising campaign.

When choosing a color scheme for a website, brand, marketing collateral or campaigns, there are two important factors to keep in mind:

  • How color choices affect the user's experience
  • How color affects the overall psychology of a campaign

Color Choice & User Experience

Bright Colors
  • Bright colors can be effective when used sparingly.

  • Choosing to use a bright color over a large or expansive space can cause irritation to the viewer.

For Example:

Imagine a web page or advertisement in which the background is a pure, bright yellow.

The bright yellow would be extremely distracting and annoying to the eye, making it difficult to read important text on the campaign advertisement.

  • Bright colors should rarely be used next to each other in large doses as the effects can be disastrous.

  • If using more than one bright color, choose the colors carefully and make sure to use complimentary colors.

  • Often bright colors are best when separated and used as small accents rather than covering large expansive areas.
Background Colors
  • Choosing background colors to cover large areas should be done carefully.

  • Often subtle, subdued colors are best for large areas such as web page backgrounds, posters, etc.

  • The goal of the background is to make the text and content of the page easy to read without distraction.

  • The background color should make the font of the page easy to read and understand without having to strain one's eyes to read.

  • A background color should never be distracting, but instead transparent and complimentary.

Color & Psychology

Colors are shown to cause certain psychological reactions and emotions when viewed by people.

In general, the following are some emotions that each of the following colors are known to invoke in individuals of western civilization:


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Quick Tidbits
Do You Have An Emergency Backup Plan?

In today’s world, while there are numerous steps one can take to protect themselves online; there are only so many steps one can take to protect the company and it’s data. Even the “safest” sites can still be infiltrated or become impaired due to failure.

With so much business done online susceptible to hackers, or just plain equipment malfunction, or failure; it’s more essential than ever to make sure every business has an emergency backup plan in place.

Company Email:

  • Do you have a plan in place if someone’s email downloads malware or a virus?
  • Are these steps readily noted so employees don’t spread the virus to other employees, or worse yet, a client?

Company Network:

  • What if your company network were hacked and held for ransom?
  • Do you have steps and protocol in place?

Company Online Assets (website, social medias, etc):

  • How would you handle catastrophic failure of online assets?
  • Do you have multiple backups of data?
  • Are backups stored securely away from the asset being protected?

These are just a few of the scenarios that every business must address and prepare for. Hope for the best with proper security, but plan and prepare for the worst potential failure of company assets, and create a plan through the scenario.

Do You Have An Emergency Backup Plan?

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