Evaluating Website Technologies
What About On-Going Maintenance, Evaluation, & Overall Analyzation? Part 4 of 4
Revised August 16, 2017
Originally Published June 8, 2016
Part 1 of this series discussed what type of website needs to be built (a CMS, Shopping Cart, or other custom application.)
Part 3 of this series discussed what type of hosting might be best based on the business needs and target market.
Part Four - What kind of on-going maintenance, evaluation, and overall analyzation should be expected?
Part 4 of this series discusses what to expect once the new site has gone live. In today's world, a business cannot just put up a website and consider it done. In order to make a website productive, generate leads, sales, and profits (in addition to maintaining security); the site will need at least a certain level of on-going maintenance, evaluations of what's working, analyzation of traffic, users, and their associated interactions with the website.
On-Going Maintenance & Updates
A website, just like a physical store-front or office, will require on-going maintenance. The type of maintenance, how often the maintenance needs to happen, and the effects the maintenance will have on the site vary.
- to protect from new found intrusion techniques (such as hackers, viruses, or identity theft);
- to new trends in user-usage and technology (such as the move to "responsive" developed sites since most users are now surfing on smaller screens and smartphones).
- to improve SEO,
- provide better overall customer service,
- or to increase the website's overall ROI;
Technology Patches & Fixes
Websites are essentially software; except instead of being installed on a local office or home computer, the software is installed on a server, and accessed via the Internet. Like any software, the program(s) that make the website run, needs to be maintained, patches installed when released, and versioned upgrades, as needed for security and reliability.
There are many potential pieces that could require attention at any given time. From the software running the server, to the coding that makes the website or application perform functions; there are always aspects that may need to be reviewed, addressed, and updated.
Such updates could be:
Be sure to subscribe to any updates, or industry news for the technologies used for the company website. Staying on top of trends and keeping on top of updates, news, and changing trends will help the company's site to achieve and maintain maximum return for the website investment.
In addition, staying up to date will keep the company's records, users, and their private data safe from hackers or malicious users.
Keeping a website's content fresh, and up-to-date is imperative for those companies in need of optimizing their overall organic, search engine presence, and wanting top search ranking.
Whether the goal is:
consistently updated content on the website can help achieve the desired result.
There are an ever-ready number of different topics that could be covered on a website to update the content:
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How to Spot & Avoid Phishing Or SMiShing Attempts
Phishing & SMiShing are attempts to trick the user into downloading a virus or other malware onto a device via email (Phishing) or via text/SMS messaging (SMS phishing).
Phishing via emails scams have been around for years now. However, now that there are millions and millions of Facebook and other similar social media users, Phishing is becoming even more prevalent and dangerous.
As well, SMiShing via text messaging has recently become popular malware hackers due to a lack of skeptism when it comes to clicking links contained within a text message.
Because people are so used to receiving text messages, email notifications of a new friend on Facebook, or receiving notification that they've been tagged in a post, thieves are using fake notification emails to "phish" and fake texts to "SMiSh" and steal millions of unsuspecting users' data.
What is Phishing or SMiShing?
- Phishing or SMiShing is an attempt to steal personal or confidential information from consumers.
- Phishing scams will often look legitimate including the company logo, phone numbers, etc, and SMiShing scams look like a regular text.
- The phishing site mimics the look of the real site in an attempt to trick consumers into giving their personal login details to the fake site.
- Or the SMiShing text will attempt to download malicious software to the user's device.
- Once your personal information is given to a phishing site, or the SMiShing link has downloaded the malware; the scammers can then use that information to go to the real site and login and access your account.
- Some phishing or SMiShing attempts will steal money, others will purchase items on your account, still others will steal your personal information (identity theft), etc.
Spotting & Avoiding Phishing Or SMiShing Attempts
- Always Hand Type The Website Address
First and foremost, never click a link in a suspicious email or text. Always hand type the address into your browser. Links in emails or text messages can be "masked" to appear as any address. It might look like you're going to http://www.paypal.com when in-fact it's just masked and you're really going to another website. If you hand type the address, then there is no doubt as to which website you've gone to.
- Check the Address Bar for the Accurate Website Address
The address bar (URL) of a website page is normally a quick and easy way to see if you are at the real website, or a fake website attempting to steal your information. If the address bar of your browser reads (for example) http://www.paypal.com then you are more than likely at the correct PayPal site. However, if the address bar reads something like http://www.paypal.com.somethingelse.com then you are not at the right site. The last .com after "somethingelse" is the real URL address you've ended up.
- Look for Inconsistencies & Oddities
While many scam and phishing sites may look like an exact replica of the legitimate company website or email, there are often little things that will show you it's not a legitimate site. Some such aspects to review are:
- Awkward word usage - is the grammar that of a professional company?
- Misspellings - would a professional company have misspellings?
- Wrong logo - does this look like the company's logo?
- Vague & innocuous statements - are they using vague statements as a scare tactic. An example such as "Your account has been limited until you resolve the problem" is a vague statement that doesn't explain what the problem is. Most legitimate companies will be up front and tell you what the problem is and why you must login.
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