Using Paid Advertising Campaigns For Immediate Sales

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Using Digital Advertising Campaigns For Immediate Sales

Revised October 4, 2017
Originally Published September 25, 2008

For companies wanting top listing in search engines, and social media pages right away; paid advertising is best for immediate, "I need it NOW" results.

What is Digital Advertising?

Digital advertising campaigns, such as Google's AdWords, Yahoo! / MSN Bing, Facebook Ads and LinkedIN Marketing are the paid-results seen displayed at the very top of the search results page, or along the side of the page; or in the case of sponsored social media posts, the paid ads/posts will be scattered throughout the newsfeed.

For example Google's AdWords are normally in a box labeled "Ad" or "Sponsored" at the top (and sometimes the bottom) of the results page.

All "Ads" are paid search result positions, and all ads are normally signified by verbiage similar to "Sponsored Link".

Most often paid ads are purchased on a PPC (Pay per click) or CPI (Cost per impression) basis.

  • PPC is often used to pay for ads that are urging a user to take action and click through to purchase a product or service.

  • CPI is often used with syndication ads appearing within other websites' content on a related topic; such ads are normally better suited for gaining exposure about a certain topic or interest.

Is Paid Advertising Better Than Natural/Organic SEO?

Natural optimization of a website is still extremely important, and will yield the best results for long-term search engine ranking. However, paid ads or sponsored posts can work well for quick, short-term, or immediate results; as well in conjunction with organic SEO for optimum exposure.

As well, natural optimization doesn't have the cost associated with it like paid advertising in search engines, or other advertising mediums. Natural optimization rarely results in immediate online sales, as it can take some search engines a while to index a website and content for display in search results.

If the need requires top placement on the search page, or immediate ad sales NOW, (whether in time for an event, Christmas Sales, or any other holiday), using paid advertising in search engines and social medias provides immediate results.

Which Search Engine or Social Media Should I Advertising With?

Google is the undisputed top search engine with over 77% of searches taking place on Google versus others such as Yahoo! / MSN Bing. When advertising with search engines, they often have several methods of advertising ranging from paid ads on search result pages, to syndication and content advertising on partner sites.

For advertising on social media platforms, there are some important guidelines to follow to get the best return on ad dollars spent. Facebook Ads often has the best return for the marketing dollar since Facebook is currently the undisputed leader in social media.

LinkedIN Marketing is growing, but has a market geared towards businesses only (B2B), versus Facebook which has consumers from all age groups and walks of life (B2C), and businesses (B2B).

Twitter and Instagram recently launched more advertising opportunities for businesses. As well, Pinterest has begun advertising opportunities for ads and promoted Pins. Many other social medias are quickly forming their own variation of ads and sponsored posts as well. It will take some time to see how these others compare to Facebook and Google Ads.

Depending upon each business and its associated industry, advertising on other sites, social medias, directories, and mediums may be pertinent and needed for on-going success.

In general, Google or Facebook are the undisputed leaders of their respective industries, and therefore probably the best investment of marketing funds for most companies new to online marketing, at this time.

How Easy is it to Setup & Advertise Online?

Today, most programs are similar to Google's "Step-by-Step" Adwords Setup, and require no commitment, "cancel when you want" service. By using Google AdWords, Syndication, or another search engine or directory's paid placement, one can get a website listed on the top of paid search listings normally within minutes or at most hours, thus allowing for "RIGHT NOW" marketing campaigns and advertising.

Most social media ad programs work very similar to Google's AdWords. Some will allow the creation of an ad, or the promotion of a post; while others only allow promotion of posts. Often each service will have a Promote button for promoting recent Posts or Status Updates.

Such paid promotional "boosts" allow a business to increase the number of visitors that will see the post or update, and hence potentially act upon whatever Call to Action is included in the post.

With paid advertising programs like Google AdWords, Facebook Ads, or LinkedIN Marketing, it's easy to set a desired spending budget for each targeted ad, keyword, or phrase related to the website, and the products/services being sold.

For example, $2 per click (or impression) with a limit of $200 per month or chosen time period. Google AdWords and the other major services like Facebook Ads are user friendly, and easy to use whether new to the internet or a seasoned pro.

What Tools are Available to Help Get the Best Return on Investment?

Most advertisers, including Google, offer great tools and tutorials to help choose keywords and phrases to sponsor. Google's Keyword Selection Tool allows one to see approximately how much will be spent on average per keyword and ad, as well as how much traffic one should expect generated to a site for that particular keyword ad campaign.

Google can provide statistics like this because they use their past search history and data to help find the best keywords and phrases to sponsor. Most other advertising services will also offer some sort of analytics to use for assessing the campaign's effectiveness.

One should expect to spend about 60-90 minutes initially to setup and search for good keywords or phrases to sponsor; or in the case of social media, writing the posts, as well as determining the target market and audience.

However, once the selected keywords and ad/post are written, and ready for placement, the sponsored content can be up and online within a matter of minutes or hours, bringing the website new customers and sales immediately!

How To Begin An Online Ad Campaign

Each advertising service is slightly different with unique requirements. Following the above noted links to each respective search or social media's advertising website page, will allow one to begin their company's online marketing campaign.

Should one require assistance with such online marketing campaigns, or lacks the time to setup their advertising account and related ad campaigns, Neturf offers custom and unique online marketing campaigns for each business.

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