The Importance of Regularly Updated Content for Better Ranking
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Fresh Content & SEO Ranking
The Importance of Regularly Updated Content for Better Ranking

Revised April 18, 2018
Originally Published February 21, 2008

All successful, profitable, popular, and best-practice SEO (search engine optimized) websites share a common habit:

The website is updated on a regular basis with new, pertinent, relevant, or revised information.

Keeping content fresh is easy, does not require a complete website overhaul, or even daily updates; yet the benefits are tremendous!

To be successful, it's important to offer new or revised information on a fairly regular basis, while keeping a familiar environment, and site navigation.

Benefits of Fresh Content

There are many benefits to updating website content on a regular basis, including, but not limited to:

Businesses that keep website content fresh, new, and up-to-date will find overall:

Regardless of industry, there will always be areas where website content can use updating and improvement.

The following are just a few basic ideas of website sections that can use regular revision:

    Company & Industry Related News Updates
    • There are always new ideas, articles, trends or updates to report:

      • Report the latest industry news, trends, legalities, or other industry changes
      • Articles related to the company, employees, or industry standards
      • Changes affecting the business, industry, or its consumers

    • Industry related updates can vary from simple, quick tips, blurbs (or blogs) about something new or different; to longer, more in-depth articles or reviews.

    • Daily or weekly social network updates on social medias such as Facebook, LinkedIn, Google+, Twitter, and Alignable, ideally should link to the relevant information, news, or article also listed on the company website.

Over time, an updated "news & resource section" of a website can become a gold-mine of information for search engines, customers, and potential clients alike.


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Quick Tidbits
Do You Have An Emergency Backup Plan?

In today’s world, while there are numerous steps one can take to protect themselves online; there are only so many steps one can take to protect the company and it’s data. Even the “safest” sites can still be infiltrated or become impaired due to failure.

With so much business done online susceptible to hackers, or just plain equipment malfunction, or failure; it’s more essential than ever to make sure every business has an emergency backup plan in place.

Company Email:

  • Do you have a plan in place if someone’s email downloads malware or a virus?
  • Are these steps readily noted so employees don’t spread the virus to other employees, or worse yet, a client?

Company Network:

  • What if your company network were hacked and held for ransom?
  • Do you have steps and protocol in place?

Company Online Assets (website, social medias, etc):

  • How would you handle catastrophic failure of online assets?
  • Do you have multiple backups of data?
  • Are backups stored securely away from the asset being protected?

These are just a few of the scenarios that every business must address and prepare for. Hope for the best with proper security, but plan and prepare for the worst potential failure of company assets, and create a plan through the scenario.

Do You Have An Emergency Backup Plan?
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Blacktop NW LLC Case Study

Blacktop NW LLC is an Oregon-based, asphalt paving & maintenance contractor, serving residential and commercial clients throughout Oregon including Portland, Salem, Eugene & Bend Metro areas.

Blacktop NW LLC required a secure, yet professional website solution to generate sales leads and bid requests; as well they desired on-going update assistance, as needed. 

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