How To Advertise On Social Media - Developing an Effective Social Media Ad Campaign (Part 1 of 3)
Featured Article

How To Advertise On Social Media
Developing an Effective Social Media Ad Campaign (Part 1 of 3)

Revised May 23, 2018
Originally Published August 17, 2016

Effective link building can dramatically help improve SEO; which leads to better website ranking, which leads to more qualified traffic, leads, and sales!

When done correctly, a Facebook Ad campaign can significantly boost a company’s sales; all while increasing overall visibility on the most popular social network on the planet.

It’s worth noting that a Facebook Ad campaign is different than managing a Facebook Business Page profile, or optimizing it for consumers and search engines. Facebook Ads are a separate form of advertisement than a company’s business Facebook Page; hence has a different set of rules for success.

There are numerous facets to effectively advertising on social medias, such as Facebook Ads:

1. Promote One Product Or Service Per Ad

  • Identify a specific product or service that will be advertised.
  • Rarely does advertising general sales or services work for social media ads.
  • Success is often achieved when a specific product or service is offered.
  • If there are multiple products or services to be advertised, create a separate ad campaign for each product or service.

2. Offer Something For Free

  • Offer to solve a problem for free; provide them something small, (yet of value) at no cost.
  • Consumers like to be enticed with a free taste of what they will get.
  • Depending on the industry and the product or service for sale, the enticement should solve or attempt to solve a minor problem with promise of more.
  • If offering consulting, perhaps provide a snippet of what will be learned utilizing the program being advertised.
  • Pay attention to fan pages and rumblings of what’s wrong, or can be improved.

3. Show Personality

  • Show personality and culture.
  • Consumers don’t buy the service; they buy the people before they buy the service.
  • Whether an individual consultancy, or a larger multi-employee firm; show users the fun, yet professional, side of the company culture and those personalities within.

4. Charge To Solve Additional Problems

  • Everyone knows that a business has to pay the bills.
  • Companies can’t give away everything, as much as one may wish.
  • Offer to solve more problems for a fee.

5. Start Small & Grow From There


Google AdWords Management

Featured Case Study
Kraxberger Gearheads Case Study

Kraxberger Gearheads is a Robotics club with 30 students ranging from the 6th grade to 8th grade in Gladstone School District in Oregon.

Kraxberger Gearheads required a secure, yet professional website solution to generate awareness; as well they desired on-going update assistance, as needed.

Website Update

With this in mind, we built Kraxberger Gearheads's website using our clean code, SEO-Friendly, Responsive & Mobile-Friendly Content Management System (CMS) website solution.

You can learn more by clicking below:

We Handle Your Website, Digital Media & Support So You Don't Have To! Affordable Investment Starting At $3.30/Day!

Quick Tidbits
B2B SEO Facts

Many B2B companies think they’re immune to SEO, mobile-friendly, responsive website needs, and SEM (Search Engine Marketing).

However, the numbers are surprising; if your B2B company website isn't following Google's recommendations for SEM, SEO, and mobile-friendly design, you're most likely missing out!

Here’s the facts:

  1. Over 70% of all B2B purchase decisions start with a generic search. Some estimates are as high as 89%.1
  2. Nearly 90% of all B2B research is done using search engines.1
  3. Nearly half, 42% of all B2B research is done on a mobile device, and growing nearly 3X annually.1
  4. Nearly half, 46% of all B2B researchers are millennials on digital devices.1
  5. B2B pay-per-click advertising has the 3rd highest click-thru rate (2.55%) behind dating (3.4%) and finance (2.65%), yet above consumer services (2.4%)!2
B2B SEO Facts
Branded Promotional Products & Marketing Collateral

Goodies & Freebies Featured Solution
AVG Anti-Virus - Free Virus Protection Software

Antivirus and antispyware protection for Windows available to download for free. NEW! LinkScanner® Active Surf-Shield checks web pages for threats at the only time that matters - when you're about to click that link. Learn More.

Newsletter Article Ideas?

We want to hear about it! Our newsletter is geared towards you so email your article ideas or questions to

Newsletter Subscription Status

Customer Testimonials

Neturf Solutions, LLC BBB Business Review
Neturf Solutions are Powered & Made in America
neturf net'turf, n.
1. A place, or territory, on the internet; a developed piece of internet real estate; a website application. 2. An interactive advertising business solutions company.
Follow Us
Find Neturf on Facebook Pages
Find Neturf on Twitter
Find Neturf on Google+
Find Neturf on LinkedIn
Find Neturf on Alignable - For Local Business Owners
We Accept Credit, Checks & PayPal
Accepted Payment Methods
Recommended Web Technologies
Recommended Website Programming Technologies
Recommended Integrated Solutions
Recommended 3rd Party Application Solutions