Tips on Using Incoming & Outgoing Links Effectively
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Improve SEO With Proper Link Building
Tips on Using Incoming & Outgoing Links Effectively

Revised May 16, 2018
Originally Published July 1, 2008

Effective link building can dramatically help improve SEO; which leads to better website ranking, which leads to more qualified traffic, leads, and sales!

Website content will always be the most important factor for proper SEO (search engine optimization), followed closely by clean code.

In addition to the importance of content and code, relevant links to complimentary information (both incoming and outgoing) is of paramount importance to a website's success. Quality link building will help to improve website SEO, search result ranking, and often customer service (including an overall positive brand perception).

What Is Link Building?

Link building is a strategic process where websites of a relevant, complimentary nature, and common goal (not competitive), place links to one another, (and similar websites) in a resource library for visitors (or similar knowledge base or help area).

Search engines like Google, often consider links to related information that's complimentary-in-nature, both positive and useful. Pending both sites are legitimate and do not appear to be of a "spamming" nature, search engines will often give better search result ranking to sites with relevant resource information available.

Complimentary site and resource links can vary from:

  • Related industries
  • Similar topics
  • Vendors
  • Trade directory websites, etc.

There are many benefits to proper link building and relevant link trades including:

  • Better search engine ranking for related topics
  • Increased qualified traffic to a website
  • Improved customer service


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Quick Tidbits
B2B SEO Facts

Many B2B companies think they’re immune to SEO, mobile-friendly, responsive website needs, and SEM (Search Engine Marketing).

However, the numbers are surprising; if your B2B company website isn't following Google's recommendations for SEM, SEO, and mobile-friendly design, you're most likely missing out!

Here’s the facts:

  1. Over 70% of all B2B purchase decisions start with a generic search. Some estimates are as high as 89%.1
  2. Nearly 90% of all B2B research is done using search engines.1
  3. Nearly half, 42% of all B2B research is done on a mobile device, and growing nearly 3X annually.1
  4. Nearly half, 46% of all B2B researchers are millennials on digital devices.1
  5. B2B pay-per-click advertising has the 3rd highest click-thru rate (2.55%) behind dating (3.4%) and finance (2.65%), yet above consumer services (2.4%)!2
B2B SEO Facts
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